CSR’s Steven Paulsen was presented with the Innovation Impacting Society Award!
“Innovation Awards are given to those who have and are engaged with innovation that can impact society through technology commercialization. The awards recognize those individuals who have moved technologies from their research labs into the marketplace via licenses or have been issued U.S. patents. **The annual awards also recognize companies that have licensed University of Idaho technologies.
Native Roots, LLC. is located in Kimberly, ID
Breeder of plant varieties: Dr. Stephen Love, Professor of Horticultural Science and Community Horticulture Specialist
The technology consists of a large variety of native plants selected for their hardiness and appearance. A key application of these plants is in xeriscaping in residential and commercial settings. Xeriscaping is landscaping with a reduced or eliminated need for irrigation and chemical applications
Some of the varieties are in the process of being submitted for plant variety protection, a form of “patenting” for sexually reproducing plants. The breeder of these plant varieties is Steve Love, Professor of Horticultural Science and Community Horticulture Specialist. A large group of these varieties was licensed by a new wholly-owned subsidiary of Conservation Seeding and Restoration – Native Roots located in Kimberly, ID.
Increasing the ability to grow sufficient quantities of these and other native plant varieties for Native Roots and other nurseries was the subject of a Idaho Incubation Fund project, funded by the Higher Education Research Council of the State Board of Education. This project and investment by Native Roots accelerated the commercial introduction of these plants by approximately a year.”